Obsessed fans. Celebrated communities. Deep brand history.
Anime Expo is an explosive, four-day event celebrating Japanese entertainment and pop culture. AX is attended by hundreds of thousands of fan(atic)s every year, many of which dedicate weeks to preparing and networking. The result? A passionate obsessed community, sharing a singular, incredible experience.
Blind’s mission? Help Anime Expo become the brand it deserves, increase ticket sales and brand recognition, and open new streams of revenue–all without alienating millions of current brand champions.
Our approach needed to be comprehensive and cohesive, impacting customer touchpoints from badge design to online experience and everything in between.
Animation crew with little/no experience in Cartoony Character Animation
Character driven film
Educating the crew
Script & Outline
With storymatics, we've identified how far we should push the characters
Animation Style Guide
made sure animators had clear vision and direction
Plusing each step of the way
Inspiring and motivating the crew
I'm a paragraph. Click here to add your own text and edit me. It's easy.
ISTAVAN / DIGIC PICTURES / DIRECTOR